Learn what it takes for an organization to succeed in major giving – sustainably! While a successful capital campaign can provide resources to expand your operation, you will then need more revenue each year to support a higher run-rate. A disciplined and focused major giving program will reliably increase your individual giving revenue, year-over-year, year after year, and lead to gifts that will be transformational for your organization. Join speaker, Joyce MacDonald President & CEO of Greater Public for a look at how public media can master major giving.
1. Learn to separate major giving myths from truth
2. Learn how to identify your best prospects
3. Learn what it means – and doesn’t mean – to be donor-centered
4. Learn what resources you need and what ROI you can expect over time