Learn what it takes for an organization to succeed in major giving – sustainably! While a successful capital campaign can provide resources to expand your operation, you will then need more revenue each year to support a higher run-rate. A disciplined and focused major giving program will reliably increase your individual giving revenue, year-over-year, year after year, and lead to gifts that will be transformational for your organization. Join speaker, Joyce MacDonald President & CEO of Greater Public for a look at how public media can master major giving.
Learning Objectives: 1. Learn to separate major giving myths from truth 2. Learn how to identify your best prospects 3. Learn what it means – and doesn’t mean – to be donor-centered 4. Learn what resources you need and what ROI you can expect over time