Lessons Learned from Content Marketing World
Several ASJA members attended September’s Content Marketing World, the top event in the content marketing industry, to learn, connect, and network. We’ve talked two of them into sharing more about the conference, why they went, and what they got from it. They’ll even give us a few of their best “ahas” and discuss who should – and shouldn’t – consider attending in 2017.
About our guest experts
Elizabeth Hanes is “the nurse who knows content.” She uses her clinical background to create compelling consumer-facing content for healthcare organizations large and small. She holds a Bachelor of Arts in creative writing and a Bachelor of Science in nursing degree. Learn more at elizabethhanes.com.
Leslie Lang is an award-winning content marketing writer and journalist based in Hawaii who writes about business, travel and tourism, hospitality and hospitality technology, nonprofits, and ancestry/family history. She’s been a freelance writer for 18 years and started focusing exclusively on content marketing writing in 2015. Read more about Leslie and her work at leslielang.com.