A Journal of Shopper Research article and quiz
In retail, the word "experience" is used to describe at least five different retail applications. This article explains how distinct experiences are different from the other types of retail experiences. The article also provides strategies for delivering distinct experiences that are memorable.
Upon completion of this course, you should be able to:
- Identify the five experience arenas.
- Explain the conflict between customer experience (CX) and experiences as distinct economic offerings.
- Understand the argument for retailers to charge admission to experiences.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Research towards their tri-annual recertification.
Course Length: 30 Minutes
Course components: Journal of Shopper Research article, 10-question quiz
Shop! Value Cycle Focus: Phase 1 of the Shop! Value Cycle – Research
MaRC Recertification Credit: 0.5 MaRC – Research PDU