Understanding the Drivers of Shopper
Loyalty Across Retail Channels
A Journal of Shopper Research article and quiz
Learn the major drivers of shopper loyalty across the major retail channels of grocery, pharmacy, mass, dollar, and convenience. This article identifies the six major behavioral segments of shopper motivation and provides strategies for appealing to these segments. The article also provides strategies for each of the channels to leverage the major loyalty drivers. Also, for each channel, the study compares the performance of a number of United States retailers in the major loyalty drivers.
Upon completion of this course, you should be able to:
- Identify six major segments of shopper behavior and strategies.
- Identify strategies for appealing to the various shopper behavior segments.
- Identify the major drivers of shopper loyalty for each of the retail channels.
- Identify strategies for leveraging loyalty drivers in the major retail channels.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Research towards their tri-annual recertification.
Course Length: 30 Minutes
Course components: Journal of Shopper Research article, 10-question quiz
Shop! Value Cycle Focus: Phase 1 of the Shop! Value Cycle – Research
MaRC Recertification Credit: 0.5 MaRC – Research PDU