Course Description
A panel of subject matter experts discusses the importance of human emotions in retail design.
 

Learning Objectives
Upon completion of this course, you should be able to:
1: Understand the importance of introducing delight to the customer experience
2: Identify ways to deliver delight and positive emotions.
3: Identify issues that can cause bad emotions and memories
4: Understand the obstacles to measuring the ROI of experience design.

Credits: Successful completion of this course will provide current Shop! MaRC holders with 1 PDU in Design towards their tri-annual recertification.

Course Length: 60 Minutes
Course Components: two podcasts and quiz based on podcast content
Shop! Value Cycle Focus: Phase 2 of the Shop! Value Cycle – Design
MaRC Recertification Credit: 1 MaRC – Design PDU