Merchandise Details
Continuing Education - Build Emotional Connections in Retail with AI & Big Data
Member Price$15.00
Non-Member Price$30.00
You can earn education credits by purchasing this product.
Credits will only be earned after the product is paid in full.
Education Credit: MaRC - Research PDU
Credit Amount: 1
Merchandise Description

Build Emotional Connections in Retail with AI & Big Data

A quiz based on Shop! podcasts

Course Description
Jean-Pierre Lacroix, president and founder of Toronto-based design agency Shikatani Lacroix, describes how the retail environments industry currently uses artificial and big data, and explains how upcoming advancements in the technology will empower staff and create emotional connections with consumers.

Learning Objectives
Upon completion of this course, you should be able to:
1: Identify the major limitation of big data.
2: Describe how artificial intelligence will be integrated into the in-store environment in the future.
3: Describe how AI will impact the role of human staff.

Credits: Successful completion of this course will provide current Shop! MaRC holders with 1 PDU in Research towards their tri-annual recertification.

Course Length: 60 Minutes
Course Components: a podcast and quiz based on podcast content
Shop! Value Cycle Focus: Phase 1 of the Shop! Value Cycle – Research
MaRC Recertification Credit: 1 MaRC – Research PDU


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