Merchandise Details
Continuing Education: Y2K Called, It Wants Its Prototype Back: Bringing Stores Into the 21st Century
Member Price$15.00
Non-Member Price$30.00
You can earn education credits by purchasing this product.
Credits will only be earned after the product is paid in full.
Education Credit: MaRC - Design PDU
Credit Amount: 1
Merchandise Description

Y2K Called, It Wants Its Prototype Back:

Bringing Stores Into the 21st Century

A quiz based on Shop! podcasts

Course Description
Elaine Kleinschmidt, Executive Vice President of Strategy & Experience Design at WD Partners, describes a strategy for integrated, dynamic and scalable store prototyping.

Learning Objectives
Upon completion of this course, you should be able to:
1: Identify the shortcomings of older store prototype models
2: Identify the components in a modular "kit of parts"
3: Identify the steps a brand should take to modernize its approach to store design
4: Recognize alternatives to traditional store evaluation metrics.
5: Recognize the impact e-commerce will have on stores in the future.

Credits: Successful completion of this course will provide current Shop! MaRC holders with 1 PDU in Design towards their tri-annual recertification.

Course Length: 60 Minutes
Course Components: podcast and quiz based on podcast content
Shop! Value Cycle Focus: Phase 2 of the Shop! Value Cycle – Design
MaRC Recertification Credit: 1 MaRC – Design PDU


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