The Information Technology Alliance (ITA) is an independent, membership association of leading mid-market technology professionals, consultants, and product/service providers in North America.  Our primary objective is to create a community where members share information and build relationships that improve the way they, and their clients, do business.  ITA is a place where independent thinking and alternative points of view are openly promoted and respected. Our members believe and practice the ITA motto: Knowledge Increases in Value When Shared, through active networking, surveys, newsletters, and semi-annual Collaboratives.