About Cordelia

Cordelia Anderson is a seasoned marketing and communications executive over 20 years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the innovative design firm Margaret Sullivan Studio in New York and the Fort Worth Public Library. Her blog can be accessed at https://cordeliaandersonapr.com/blog. 

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.  Click here to learn more about Cordelia's speaking experience.

Keynote: Customer Engagement and the Library Marketing Funnel

Customer engagement is one of the most important aspects of a library's operations, but we often don't look at it in a strategic way. Using a concept called the “marketing funnel," we will discuss how libraries can move people from being potential customers to library users to advocates using a combination of marketing and customer service strategies. We will also discuss some of the barriers inside the library's marketing funnel, that make it difficult for customers to interact with us at every turn; and what we can do to remove those barriers.