30 Actionable Ideas to Reinvigorate/Integrate Your Direct Mail, Online & Social Media Communication

Apr 28, 2022 08:00am -
Apr 28, 2022 10:00am
Scandinavia House 58 Park Ave, New York, NY 10016

Event Description

Thursday, April 28, 2022
8:30 - 10:00 AM
$50 – Members
  $75 – non-Members
  ‚Äč$25 – Emerging Leaders

Location:  Scandinavia House, 58 Park Ave, New York, NY 10016  

30 Actionable Ideas to Reinvigorate and Integrate Your Direct Mail, Online and Social Media Communications

Get ready for a creative power hour packed full of trending ideas that will level up your fundraising communications. You’ll be able to go back to your team with valuable tips that you can put to work right away. You'll learn how to build a multi-layered communication strategy that works, so you can increase donor engagement, boost revenue and retention.  

Meet Our Speakers

Marcel Braithwaite
Director Community Engagement
Police Athletic League 


Marcel Braithwaite currently serves as the Director of Community Engagement for the Police Athletic League. Marcel is an experienced professional who in addition to his primary work has served as a trainer, adjunct professor and management consultant in the field of youth development. Marcel has a Master’s in Business Administration from Baruch College, Zicklin School of Business, and a Bachelor of Arts from The Johns Hopkins University. Mr. Braithwaite is a Board Member with New York State Network for Youth Success and an Advisory Board Member for the Youth Studies Program at the City University of New York, School of Professional Studies.Panelist:

Robyn Rocondino
Director Direct Response
City Harvest

As Director, Direct Response at City Harvest, the world’s first and New York’s largest food rescue organization, Robyn Rocondino is responsible for designing the strategy, development, and execution of City Harvest’s Direct Response fundraising program, including new donor acquisition, donor cultivation, monthly giving, and workplace giving, as well as overseeing the growth of digital revenue streams. Robyn is charged with raising the Direct Response program’s multimillion dollar annual budget in support of City Harvest’s mission to rescue and deliver food for New Yorkers. Prior to City Harvest, Robyn managed acquisition marketing at Forbes Media, LLC. She graduated from Iona College.

Christine Bove
Manager Individual Giving
Police Athletic League

With over 20 years of experience in sports and fundraising, Christine Bove began working with the Police Athletic League as the Manager of Individual Giving in March 2020 (just as the pandemic began). Christine previously worked in fundraising at Saint Saviour High School in Brooklyn (where she is also an alumna) and at the National Basketball Association where she began her career, working in licensing on trading cards and collectibles. She is a graduate of Seton Hall University (BA) and New York University (MS) and enjoys spending time with her dog, Vito, in Prospect Park.

"Over these past two years, I have taken great pride in communicating with PAL donors and supporters, expanding the outreach via email, direct mail and social media. I enjoy the challenge of finding new ways to share PAL's mission of supporting and inspiring young people with the help of the law enforcement community.  Being able to share impactful stories about the importance of PAL programs and activities is also meaningful to me as have two sisters who are NYPD."

Barbara Kancelbaum
Vice President Marketing and Communications
Henry Street Settlement


Have Questions?

Contact us:

admin@nycafp.org | (646) 846-3896

Event Type:Education
Early registration ends on Mar 28, 2022.
Regular registration starts on Mar 29, 2022 and ends on Apr 26, 2022.
Late registration starts on Apr 27, 2022.

Register for this event