Steve French, Managing Partner, Natural Marketing Institute

Steven W. French is Managing Partner of The Natural Marketing Institute (NMI) and a regular event speaker and author and contributor to domestic and international consumer media sources and many industry trade publications. At NMI, a strategic consulting, market research, and business development company specializing in the health and wellness marketplace, Mr. French assists clients in their strategic marketing initiatives and works with many global Fortune 100 businesses, start-up companies, and various types of organizations including academia, consumer packaged goods companies, government agencies, media companies, nutritional ingredient suppliers, pharmaceutical companies, trade associations, retailers, among others. Through this client work, Mr. French has gained in-depth insight into the synergies and integration within the health and wellness marketplace.

Prior to NMI, Mr. French has 25 years of corporate marketing, business development, market research, strategic planning, and management experience with PepsiCo, Mars, Inc., and Marriott Corporation, where he accumulated extensive knowledge across many industries, trade channels, and business situations. Mr. French has authored multiple consumer-based written research reports, including the annual Health & Wellness Trends Report™, the Organic Consumer Trends Report™, and a series of Understanding The LOHAS Consumer Reports™. Mr. French holds a Bachelors of Science in Marketing from Penn State University and a MBA in Marketing from the University of Scranton.


Martin Hahn, J.D., JPA Legal Counsel 

Using his background in food technology and his comprehensive understanding of the laws governing the food industry, Martin Hahn helps clients navigate through the countless regulatory and business issues impacting the industry from farm to table.

He recognizes the demands clients face and finds innovative and creative solutions, particularly when responding to observations raised by regulators during inspections. Whether the issue involves obtaining the authorization of a new food or dietary ingredient, complying with manufacturing requirements, labeling or advertising, product recalls or enforcement, Martin serves as an effective advisor and advocate.

Martin has handled almost every issue impacting the food industry. He has a comprehensive understanding of the laws affecting the labeling and advertising of foods, dietary supplements, infant formulas, medical foods and foods for special dietary use. He helps anticipate new trends and develops the data needed to distinguish a client's products from others on the market. Martin uses his understanding of science and technology in the food industry to provide assistance in obtaining regulatory authorizations to market new food ingredients, food packaging materials and dietary ingredients. He assists in responding to proposed regulations and draft guidance to keep clients informed on the latest trends in class action law suits to help anticipate new regulatory initiatives.


Todd Hale, Principal, Todd Hale, LLC

Todd Hale, former Senior Vice President, Consumer & Shopper Insights with Nielsen and retail insights thought leader, is a frequently sought-after industry and client speaker. Todd shares his insights on consumer shopping, buying and media consumption behaviors and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. 

Todd earned an M.B.A. and a B.S. in Business from Wright State University. Todd has more than 40 years of experience in the consumer research industry, including 30 years with Nielsen, where he held various marketing and sales management positions within advertising/product testing, advanced analytics and consumer panel practice areas.


Allen Morris, Morris Agribusiness Services, LLC

Allen Morris is an agricultural economist with over 30 years of experience in the citrus industry. He was previously Vice-President of Sales and Marketing for Blue Lake Citrus Products (BLCP), the citrus processing subsidiary of WG Roe, a fresh citrus packer located in Winter Haven, Florida. BLCP produced and marketed the Noble brand of specialty citrus juices sold in supermarkets and restaurants nation-wide, as well as bulk juices sold in drums and tankers. In November of 2016, BLCP was acquired by Sun Orchard, a juice company based in Miami, Florida. At that time Allen became a consultant, and now owns and operates R.A. Morris Agribusiness Services, LLC. Prior to joining BLCP, Allen was an economist on the faculty of the University of Florida Citrus Research and Education Center, and has held managerial positions with Prudential Agricultural Investments, Cutrale Citrus Juices USA, Tropicana, and the Coca-Cola Company.


Paul Rosenthal, J.D., JPA Regulatory Counsel

With more than 40 years of experience in international trade law and government relations, Paul C. Rosenthal is recognized as a leading trade attorney in the U.S. He has successfully represented U.S. producers in antidumping and countervailing duty cases in the U.S. and abroad regarding a wide range of products. He counsels industries on foreign market access issues and represents manufacturers and food producers in WTO dispute settlement proceedings. He also represents industry interests during multilateral trade negotiations and in trade-related policymaking at the federal level. A former Senate committee counsel, he has participated in hundreds of proceedings.