Christa D. Court, PhD
University of Florida, Institute of Food & Agricultural Sciences

Dr. Christa D. Court is an Assistant Professor in the Food & Resource Economics Department at the University of Florida (UF), Institute of Food & Agricultural Sciences (IFAS). She also serves as Director of the UF/IFAS Economic Impact Analysis Program, which conducts regional economic analyses for funded research projects, industry organizations, and government agencies, analyzing a wide range of activities and industries. She also holds affiliate faculty status with Florida Sea Grant, UF School of Natural Resources and Environment, the UF Water Institute, the UF/IFAS Institute for Sustainable Food Systems, and the Regional Research Institute at West Virginia University. Her research interests include regional economic modeling, economic impact analysis, and connections in human and natural systems. Dr. Court has been involved in numerous funded projects involving regional economic modeling and the integration of environmental data and models within these models over the last decade and has a growing list of related publications. She holds undergraduate degrees in Economics and Spanish from Middle Tennessee State University and a Master’s and Ph.D. in Economics from West Virginia University. 


James Garriss
Browning Media LLC

Starting as a blog writer and researcher with the Browning Newsletter, James moved up at Browning becoming the lead researcher, speaker, and consultant. When the company transitioned and became Browning Media LLC, James became the Acting Manager of the minority ownership stakes as well as the Director of Research and Development. He is now a Co-Owner of the company. With his insight, James continues to help others learn and understand climate and weather impact on their industry.

An expert on understanding climate and weather impact on industries, James will explain the current natural weather and climate trends that are impacting the juice producing industry. With that foundation of knowledge, a multi-season outlook will be presented along with the potential reactions by economies, governments and other industries. When you leave this presentation, you will be able to be proactive instead of reactive to weather and its impact​.


Elizabeth Fawell
Hogan Lovells US LLP

Successfully navigating the detailed and often complex regulatory issues confronting the food industry, Elizabeth Fawell helps companies understand both the rules and various risks involved to make the most informed and strategic decisions. Elizabeth has worked with every segment of the food industry, including manufacturers, distributors, retailers, restaurants, and food service operators, as well as their trade associations.
Her work on behalf of food industry clients with the Food Safety Modernization Act (FSMA) since its inception and her understanding of Hazard Analysis Critical Control Point (HACCP) systems provides her with the experience and perspective needed to counsel clients on how to comply with new requirements under the law. Elizabeth is also a Preventive Controls Qualified Individual (PCQI) and has completed the FSPCA PCQI training. Elizabeth is also a member of the Food and Dietary Supplements Committee of the Food and Drug Law Institute.


Tom Morrison

Over Mr. Morrison's 20+ year career as a trade association CEO, he has been a student of marketplace disruption, as well as personal development. Tom's session will help JPA member companies understand the where, how and why market disruption happens and how to lead it.



Paul C. Rosenthal, JD
Kelley Drye & Warren

With more than 40 years of experience in international trade law and government relations, Paul C. Rosenthal is recognized as a leading trade attorney in the U.S. He has successfully represented U.S. producers in antidumping and countervailing duty cases in the U.S. and abroad regarding a wide range of products. He counsels industries on foreign market access issues and represents manufacturers and food producers in WTO dispute settlement proceedings. He also represents industry interests during multilateral trade negotiations and in trade-related policymaking at the federal level. A former Senate committee counsel, he has participated in hundreds of proceedings.