VIRTUAL ROAD SHOW STOP#1
Communicating Value to Maximize Member Engagement
Thursday, March 4, 2021 9:00am-10:00am CT
Many associations are seeing long-term members drop. In this interactive session, we will discuss what engagement means to different member segments, how to define and measure value and engagement, and how to increase overall engagement. Key to engagement is value, we will have an open discussion on strategies and tips for educating potential members on the value of their association investment. Helping members to see your value beyond transactions.
Discussion on tips for sharing why it is important to invest even if the potential member has limited time to be involved. Help prospects, members, and your industry understand the value that their investment brings to your overall mission and what engagement can mean to their company or business.
Presenter Shari Pash, Membership and Growth Strategist, Strategic Solutions for Growth
Shari Pash, is founder of Strategic Solutions for Growth, a training company headquartered in Grand Rapids, MI. Her work focus is on sustainable member growth and Board of Director goals and strategy sessions, which requires much more than just maintaining the status quo - it calls for innovation, creativity, and a strategic approach.
That’s why chambers of commerce, non-profit organizations, and associations throughout the U.S. and Canada are turning to Shari. Learn more about Shari: www.sharipash.com.
VIRTUAL ROAD SHOW STOP #2
Unpacking Hybrid Events
Thursday, March 18, 2021 3:00pm-4:30pm CT
Hybrid events combine in-person elements with the virtual environment. Sounds simple enough but the reality is, there is no set rule for what a hybrid format should be. While a hybrid event has advantages (like potentially reaching a larger audience) it also has its own set of challenges to consider (like the fact that virtual attendees' needs and expectations differ from those attending in-person).
- Is it possible to create a shared experience for your virtual and face-to-face audiences?
- How long should the event be?
- Do both virtual and in-person activities have to be offered simultaneously?
- What are the costs to consider - and should you charge attendees?
How can you adapt your content to the digital environment, keep your dual audiences engaged, provide value to sponsors or exhibitors, train your speakers and attendees, and manage costs of technology needs (and in-person F&B)? All these questions and more will be explored during this robust panel discussion moderated by Megan Denhardt, CAE, DES, President of Denhardt Productions. Submit your burning questions ahead of time and come ready to contribute to this informative dialogue.
The one-hour panel discussion will be followed with 30 minutes for networking.
Each stop in the Road Show is worth 1 CAE credit (2 credits for both).
|March 4th ONLY
|March 18th ONLY
|March 4th AND March 18th