22nd Annual UTA Convention


22nd Annual UTA Convention

When: November 10 - 13, 2021
Where: 2800 Opryland Drive Nashville, TN 37214
Hotel Registration: Hotel Registration Link
Registration: Member Registration  •  Non-Member Registration  •  Guest Registration
Sponsorships: Presenting Level  •  Diamond Level  •  Titanium Level  •  Platinum Level  •  Gold Level  •  Silver Level  •  Bronze Level  •  Topgolf® Bay



The annual UTA convention is the largest used commercial truck meeting of the year attracting 750+ attendees from North America. The 22 nd Annual Convention in Nashville will be a large celebration as it has been two years since the UTA membership has gathered.

Registrations Per Dates  
Early Member $525 Present - Sep 15 Registration Link
Early Non-Member $625 Present - Sep 15 Registration Link
Standard Member $675 Sep 16 - Nov 12 Registration Link
Standard Non-Member $775 Sep 16 - Nov 12 Registration Link
Guest of Member $350 Present - Nov 12 Registration Link
Guest of Non-Member $375 Present - Nov 12 Registration Link

Register for the 2021 UTA Convention now!

Covid-19 Waiver Information



The UTA’s Annual Convention is one of the best networking and learning opportunities in the commercial truck industry and the largest dedicated independent commercial used truck event. The Convention’s end-of-year timing allows attendees to celebrate the past year, while gaining an upper hand on the competition for the following year.

All events, meals and activities will adhere to prescribed COVID-19 protocols.

Wednesday November 10th
8 am – 12 pm Registration
1 pm – 4 pm Top Golf Experience
6 pm – 9 pm Welcome Reception
Thursday November 11th
7 am – 8 am Breakfast
8am – 9 am Opening Remarks
9 am – 9:45 am Chris Kuehl Economic Update
10 am – 11 am Used Warranties Workshop
11 am – 12 pm Appraisals & Evaluations
11 am – 12:45 pm Networking Lunch
1 pm – 2:00 pm Keynote Speaker, Karl Mecklenburg
2 pm – 3 pm OEM Panel
3:30 pm – 6:30 pm Vendor Expo
Friday November 12th
7 am – 8:30 am Breakfast
9 am – 10 am Emerging Technologies Workshop
10 am – 10:45 am Steve Tam, Trucking Economy
11 am – 1 pm Lifetime Achievement and Awards Luncheon
4 pm – 6 pm On Broadway with the UTA – Wildhorse Saloon
Saturday November 13th
Breakfast and Departure – coupons


Thursday, November 11

Keynote Address: Karl Mecklenburg

The UTA is happy to announce Karl Mecklenburg as our keynote speaker for the 22nd Annual UTA Convention. The former Denver Broncos Captain and All-Pro Linebacker rose from being a college walk-on and a 12th round draft pick to a pro career that included six Pro Bowl and three Super Bowl appearances.

Karl is a respected and sought after speaker who shares the lessons life in the NFL taught him about teamwork, courage, dedication, desire, honesty and forgiveness, and goal setting are his “Six Keys to Success”.

Check back soon for additional information!

Chris Kuehl is a frequent economic commentator for local and national media, a conference speaker, author for various trade publications and is a founding partner of Armada Corporate Intelligence. Founded in 2000 Armada is a thank tank and strategy office. Armada provides economic forecasts, industry analysis, corporate intelligence, and market assessment for clients in a variety of industries. Typically Mr. Kuehl gives on average 150 presentations a year in the U.S. and internationally on economic issues.

Friday, November 12

Steve Tam, is a VP for ACT Research and leads the used truck market research and analysis efforts for this organization. ACT Research is a recognized leader in data, market analysis and forecasting for the commercial vehicle industry. ACT’s services are used by all major North American truck, trailer and drive-line manufacturers, industry suppliers’ banks and investment firms.

Marvin F. Gordon Lifetime Achievement Award Winner will be the highlight speaker at the Friday Awards luncheon which is always a special moment for the convention attendees. Due to the cancellation of the 2020 in-person convention as a special treat 2020 LTA winner Bobby Williams will introduce the 2021 LTA Recipient.



A cornerstone benefit of being a UTA member is education. Each year the UTA brings together experts to teach and share their knowledge and tips with convention attendees. These sessions will being attendee’s practical insights they can be implemented immediately to generate more profitable operations.

Used Warranties

A warranty on a used truck can be a powerful asset for your customer, in fact it could keep your customer in business. For you it can provide peace of mind knowing your customer has protection. During this session we will dig into warranties, their benefits and how to profitably sell them.

Appraisals & Evaluations

Properly assessing a used truck is gained from experience and the insights of trusted colleagues and often is the difference in profit or a significant loss. With the inventory situation in 2021 learn of valuation trends and what to expect going into 2022.

OEM Panel

Leaders from each OEM will be on hand to give insights to the direction of the used truck, the overall commercial truck market and speak to any key concerns as we close out the year. They will share success and insights in how to handle the upcoming market challenges.

Emerging Technologies

The technological advancements of commercial trucks in the last decade is simply amazing and now these technologies, once optional features, are becoming standard. This session will give guidance and an overview of the technology in the trucks we are trading for and how we in the used truck market can effectively coach our customers while increasing our profits.




The UTA sponsor is an industry partner and the foundation to the UTA Convention’s success. The Association thanks those sponsors of the 2020 virtual convention and are excited to welcome them in-person this November in the great city of Nashville.

Sponsorship enables your company to directly reach a qualified target audience at the industry’s largest commercial used truck meeting. The convention provides many unique opportunities for you to engage clients, network with prospects and extend your brands reach.

The benefits of sponsorship extend beyond gaining new business for your product or service. Sponsors are recognized in several ways throughout the convention including signage, the UTA website, social media, the monthly newsletter and more. To purchase your sponsorship, visit uta.org or if you have questions contact Misty Reis at misty@uta.org, 877.438.7882.


The 2021 Vendor Expo will be held Thursday, November 11, from 3:30 p.m. to 6:30 p.m. and booth space is available to Silver level sponsors or higher. This new time allows exhibitors time to network with customers after the Vendor Expo. Booth space sells out, so do not be left out this year. Reserve your space as soon as possible.

Door prizes will be awarded by random drawings for those who get their Expo Map stamped by exhibitors. The drawing winners are announced at the Awards Luncheon on Friday.

The Best at Expo Award is also back! Chosen by popular vote, the best exhibitor booth display receives deserved recognition. This award adds an element of fun and engagement to the Vendor Expo and is presented during the Friday Awards Luncheon.

To purchase your sponsorship, visit uta.org if you have questions contact Misty Reis at misty@uta.org, 877.438.7882.

  2021 UTA Convention Sponsorship Levels
  Presenting Level Diamond Level Titanium Level Platinum Level Gold Level Silver Level Bronze Level
Cost $21,500 $13,500 $10,500 $5,500 $3,750 $2,750 $1,250
Vendor Expo Booth Space 20' x 20' 20' x 10' 20' x 10' 10' x 10' 10' x 10' 10' x 10'
Convention Magazine Full Page Full Page Full Page Half Page Quarter Page
Sponsorship Plaque
Registrations Included 3 Registrations 2 Registrations 1 Registration 1 Registration 1 Registration
Social Media Recognition
Sponsorship Signage
2 Minute Product Video
Logo on Welcome Bag
Host a UTA Sponsored Meeting
Register for Presenting Level Sponsorship Diamond Level Sponsorship Titanium Level Sponsorship Platinum Level Sponsorship Gold Level Sponsorship Silver Level Sponsorship Bronze Level Sponsorship

Register for Topgolf® Bay Sponsorship

Wednesday, November 10th, from 1:00 p.m. to 4:00 p.m. The UTA will host a Topgolf® Experience open to registered UTA convention attendees. The UTA is taking over the entire third floor of Nashville’s Topgolf roof-top venue and its thirty-four golf bays. Convention sponsors will have the opportunity for a $1,000 sponsorship per bay to host clients and prospects. There are limited additional sponsorship opportunities on-site. Visit UTA.org or contact Misty Reis to reserve yours as soon as possible. This will be a great event!



Topgolf® Experience

NEW! Wednesday, November 10th, from 1:00 p.m. to 4:00 p.m. The UTA will host a Topgolf® Experience open to registered UTA convention attendees. The UTA is taking over the entire roof top of Nashville’s Topgolf and its thirty-four golf bays. This is a perfect networking kickoff to your convention experience.

Welcome Reception

This favorite event is your opportunity to reconnect with old friends and make new contacts while enjoying food, drinks, and some of that famous Nashville music.

Vendor Expo

This is a must attend event. Join the UTA Thursday, November 11 from 3:30 – 6:30 for food and drinks as you network and communicate with UTA service and product providers that will positively affect your bottom-line. In addition, this is your chance for one-on-one discussions with OEM representatives to learn about emerging technologies that will impact trades resale value and performance.

Thursday Networking Lunch

Nurturing and building new relationships is the backbone of the UTA Convention and your dealerships. So, while you take time to refuel before the afternoon keynote address, OEM panel and vendor expo this will be your opportunity to make new connections in a relaxed atmosphere.

Friday Awards Lunch

This is time to gather and celebrate 2021 and those individuals that made a significant positive difference. This awards lunch will be a bit more special as it has been two years since we came together as a group. At the awards lunch the individual member awards, rookie of the year and one of the industries most prestigious awards, the Marvin F. Gordon Lifetime Achievement, will be presented.

On Broadway with the UTA

NEW! After the Awards Lunch on Friday afternoon the UTA will load up buses and head to Nashville's historic Broadway and the world famous Wildhorse Saloon for more networking, great food and entertainment. This will be the perfect place to continue conversations with friends and clients and kickoff your final evening at the 22 nd Annual UTA Convention



Gaylord Opryland Resort & Convention Center is the UTA Conventions host hotel, and it is recommended that you book your hotel room now to avoid a sellout.

Situated in the heart of Nashville, The Opryland Resort & Convention Center is a luxury hotel that allows you to hit all the high notes of Music City both in the area and under our roof. The hotel features 9 acres of lush indoor gardens, cascading waterfalls and a full-service spa. When it is time to refuel, sip and savor in our stylish steak, Mexican, Italian, and Japanese restaurants followed by a frozen yogurt or gelato dessert. Discover the impressive lineup of amenities when you reserve your room.

Click here to reserve your room!