West Region Roundtable: BRAVE NEW WORLD - Goodbye Cookies! Hello Customer Data Platforms

Aug 18, 2022 02:00pm -
Aug 18, 2022 03:00pm

Event Description

West Region Roundtable

Customer Engagement in a Brave New World: Goodbye Cookies, Hello Customer Data Platforms


THU AUG 18, 2022 | 2pm – 3pm EST | A Virtual Panel Discussion on CDPs

Google’s plan to eliminate third-party cookies in its market leading Chrome browser (FireFox & Safari already have) coupled with pandemic related growth in eCommerce is driving the accelerated adoption of Customer Data Platforms (CDPs). For savvy brands, the elimination of third-party cookies creates an opportunity to deepen customer relationships and drive revenue growth using tailored customer engagement. CDPs synthesize your customer data into powerful engagement strategies which incorporate your customers’ behavioral and historical data to personalize each interaction for better targeted, more meaningful engagement. During this interactive panel discussion, we will discuss how CDP’s facilitate engagement through data collection, governance, synthesis and activation.

Attendees will discover the benefits of Customer Data Platforms (CDPs) and how they can provide brands with a competitive advantage. CDPs are built to offer a single source of truth for each customer to help provide personalize experiences across marketing, commerce, service, sales and more. Learn some of the key benefits:

  • Eliminating data silos
  • Delivering consistent messaging across all channels
  • Executing personalized customer journeys
  • Being privacy compliant (in a post-cookies era)
  • Making real-time business decisions




Event Type:Round Table
Category:Regional Event Online
Early registration ends on Aug 17, 2022.
Regular registration starts on Aug 18, 2022 and ends on Aug 18, 2022.
Late registration starts on Aug 19, 2022.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
Member Fee: $0.00$0.00$0.00
Non-Member Fee: $25.00$25.00$25.00