Making Your Press Releases More Effective
Feb 3, 2022 2:00 PM - 3:00 PM EST
Are you tired of sending press releases that don’t get picked up by the media? You’ll want to identify the reasons: Is your writing subpar? Is your timing off? Are you sending the right information to the right outlets?
To learn how to successfully get the media to help you spread your library’s news, sign up for this webinar with Kathy Dempsey. She’s not only a library marketing maven; she’s also a member of the media who’s gotten thousands of press releases during her professional lifetime. This webinar will cover these topics:
• Writing and proofreading basics
• Press release templates
• Being newsworthy
• Forming media relationships and partnerships
• Sending press releases and graphics; following up
• Print vs. digital work
Stop wasting precious time working on press releases that won’t get picked up. Learn the Who, What, When, Where, Why—and How—of reaching editors effectively.
Presenter: Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 27 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference and serves on the Executive Board of LibraryLink New Jersey, a statewide cooperative. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.