2020 Virtual Conference Sessions

Apr 23, 2020 09:00am -
Jun 13, 2020 05:00pm
(GMT-5)

Event Description

** Registration for the NASBITE 2020 Virtual Conference includes access to the LIVE delivery of each session, as well as links to the recorded sessions

NASBITE 2020 Virtual Conference - Sessions Schedule

  • Thursday, April 30, 2020 – 11:00AM EST: “Your Marketing Efforts During Uncertain Times” presented by Rufiya Blank, Kompass North America
    • • Questions and answer session, please prepare your questions • Shall we pause our marketing efforts? • Powerful blog postings • How can we develop a global marketing strategy or create a plan of action today • Choosing technologies wisely •Examples of Powerful Global Branding in Action •Q&A
    • Track: International Education
  • Wednesday, May 6, 2020 – 11:00AM EST: “Differentiating the Global Graduate Education Experience” presented by Erin McLaughlin, Cabrini University & Mary Van Brunt, Gwynedd Mercy University
    • The Higher Education market in the Philadelphia area is saturated with 46 four-year colleges/universities within a 30 mile radius. National trends have shown a 13% drop in birth rates as well as undergraduate college enrollment declining for the 8th consecutive year. This challenging environment has forced many universities to strategically focus on ways to increase graduate enrollment. Research has shown that experiential learning such as study abroad and professional certification programs are both high impact practices as well as a way to differentiate programs. Cabrini University has developed a Master in International Business program with both study abroad and the Certified Global Business Professional embedded into the curriculum. Gwynedd Mercy University has taken a slightly different approach by developing an International Business concentration that embeds the Certified Global Business Professional as part of the MBA program. This presentation will discuss the constraints associated with growing enrollment in Higher Education and how these two programs are on the forefront of best practices for incorporating high impact practices and differentiating their graduate programs to increase enrollment.
    • Track: International Education
  • Monday, May 11, 2020 – 11:00AM EST: “Selecting the Best Logistics Partners in Global Trade” presented by Kellie Greene, Innovative Global Logistics Strategies, LLC
    • Choosing the right logistics partners in global trade is not a one size fits all answer. With so many providers to choose from, what should companies that engage in international trade be looking for in determining the right partners for their business? International trade has many complexities, but the right partner can help companies navigate through the tangled web of international regulations, ever changing tariffs/trade wars, routing and rates for freight. Is the right choice to go with a large company with offices in many countries or the smaller freight forwarder that is local and more personal? Does the smaller company have the same abilities as the larger company? We will look at the advantages and disadvantages of these options and discuss the key criteria that companies should use in selecting the right partner. It isn’t just about price but about value, partnership, and making the international trade process as smooth as possible. Strategies for achieving both the least total cost in international logistics as well as the best service will be discussed.
    • Track: Trade Skills
  • Wednesday, May 13, 2020 – 11:00AM EST: “Building a Robust Undergraduate International Business Curriculum” presented by Mahesh Srinivasan, The University of Akron Institute for Global Business
    • We will share our process and best practices in revising our International Business Curriculum. The process was by driven our industry partners who serve on our advisory board(s). The input from these business professionals and the benchmarking of other programs in leading AACSB schools informed our curriculum revision process. The focus remained on creating a curriculum that provides both strong functional expertise along with building the required competency and knowledge in the International Business field. We considered functional areas that had strong synergies to International Business along with the question of including a foreign language requirement in the curriculum. Experiential learning opportunities for students in terms of internships and study abroad experiences were also a key consideration. We will also discuss our on-going process of building a credential system for International Business which is centered on one of our key AACSB learning goals of global fluency and cross-cultural awareness.
    • Track: International Education
  • Wednesday, May 20, 2020 – 11:00AM EST: “Harnessing Online University Resources for Export Success: the Title VI CIBE Network” presented by Rebecca L. Bellinger, Executive Director, Center for Global Business, University of Maryland; Christine Everett, Director of Programs, Institute of International Business, Indiana University; Jade Sims, Assistant Director of International Trade Programs, Michigan State University; Jonathon Wood, Managing Director, Whitmore Global Management Center, Brigham Young University
    • While much of the country is working from home, companies have needed to rely more consistently on online resources to keep connected to global markets.  The Centers for International Business Education (CIBE), a Title VI grant program managed by the U.S. Department of Education, offer online tools, training, resources, and opportunities for companies to support their export and international business functions.  Many of these online offerings are appropriate for educators to bring into their classrooms, too.  Learn what resources exist and how to access them for the benefit of your company or classroom
  • Thursday, May 21, 2020 – 11:00AM EST: “Exporting in the Digital Age: How to Build Your Brand and Grow Your Sales by Making the Internet Work for You Globally: Get Found, Be Understood, and Be Easy to Do Business With in Your Overseas Target Markets!” presented by Jeff Ardis & Susanna Hardy, IBT Online
    • In our digital age, the Internet has given consumers unprecedented control of the purchasing process.  95% of the world’s markets lie outside the United States, but in order to seize that opportunity your website must become your best sales rep! Join Jeff Ardis and John Worthington from IBT Online (www.IBT.onl) to discuss best practices in website localization, online marketing, and e-commerce strategy that will help your exporters build their brands and grow their businesses by creating the best local user experience for their international customers.  The right online presence can drive traffic, encourage meaningful engagement, and build the trust necessary for a successful “buyer’s journey” to measurable sales. Did you know that: •        Facebook counts 300 million users in the U.S. – but more than 2 billion globally? •        Google is really 200 different local search engines – and they tell us that just 22% of content on the World Wide Web is in English? •        90% of Internet users prefer to browse in their native language, and 99% insist on shopping in it? We’ll talk about the key success factors for an intelligent digital marketing strategy that will help companies get found, be understood, and be easy to do business with, including: 1.) The 10 Steps to Effective Website Localization;  2.)  The Value of SEO:  If the local search engines can’t find you, your targeted audiences can’t either!; 3.)  Leveraging Online Marketing by defining objectives, crafting content that resonates, and following the roadmap; 4.) The growing need for Digital Compliance; 5.) Why it’s so important to be “mobile-friendly”. Your prospects, customers, and competitors are all online, so make sure your website and online presence are the best they can be to showcase your brand and your business.
    • Track: Trade Skills
  • Thursday, May 28, 2020 - 11:00AM EST: “Export Resources for Minority and Women Owned Business” presented by Aerek Stephens & Nicole Woods, EXIM Bank; Alberto Rodriguez-Baez, Minority Business Development Agency Business Center; Gabriela Morales, US Department of Commerce
    • This session will provide insight on resources for Minority and Woman Owned Business. EXIM Bank works closely with other government agencies and business development associations that have a minority trade focus to help spread the word about EXIM Bank financing and create opportunities for export-ready U.S. businesses. Minority Business Development Agency (MBDA) will join EXIM to discuss access to capital, Export readiness and access to foreign markets and business opportunities abroad.
    • Track: Trade Resources
  • Friday, May 29, 2020 – 2:00PM EST: “No More an Afterthought: How the Public Sector Can Help Communities by Increasing Exports” presented by Jeff Stell, Business Oregon
    • This presentation demonstrates how public sector agencies can assist small- and medium-sized businesses to enter the exporting space or increase their presence there. I outline how exporting assists small- and medium-sized businesses, and describe the barriers and difficulties that such business enterprises meet when they work in exporting. I also outline how public sector economic development agencies can create collaborative relationships with academia as well as federal, state, and local partners to increase exports.
    • Track: Trade Resources
  • Wednesday, June 3, 2020 – 2:00PM EST: “What SMEs Need to Know about Counterfeiting & Brand Protection” presented by Kari Kammel & Jay Kennedy, MSU
    • Product counterfeiting is a serious global crime that affects SMEs in every industry in every country in the world.  As SMEs develop and grow their exposure to new markets, e-commerce platforms and new distribution channels make them vulnerable to the same brand protection threats faced by larger businesses. Yet, the resource constraints faced by many SMEs relative to larger businesses make it difficult to implement traditional brand protection strategies. Many factors contribute to the issue, but SME brand owners can educate themselves on the issues in order to take a proactive response to counterfeits of their product. 1.) Recognition of the problem—many brand owners think they don’t have a counterfeit problem.  However, if you have a successful product, it is most likely being counterfeited; 2.) Training for Brand Protection – what your team needs to know—whether its 1 person or 100 people.  The A-CAPP Center ran a study of leading brand protection professionals from a broad range of industries and recommended 17 areas in which brand protection staff need to be trained in order to help protect their brand in the global markets; 3.) SME Brand Protection Guide- This free guide was developed as a way to assist SMEs in the selection of a relevant and appropriate brand protection strategy. Our goal is to provide a comprehensive, concise overview of a range of brand protection activities that can be undertaken in an effort to protect the business from intellectual property rights violations originating in overseas markets.
    • Track: International Education
  • Friday, June 5, 2020 – 2:00PM EST: “Taking Experiential Learning on the Road; Engaging Students in International Business through Corporate Visits” presented by Marilu Marcillo, Saint Peter's University & Manfred Morales, UPS
    • The field of international business is ever changing, especially in light of the changing political discourse around trade agreements and tariffs. This provides both an opportunity and challenge in teaching international business/international marketing.  What we teach and how teach must keep up with the evolving landscape and one way to ensure the curriculum keeps up with these changes is to engage private corporate partners in the classroom experience. This paper will highlight how these types of partnerships coupled with the theoretical pedagogy can provide students a real-life understanding of the challenges and opportunities of international business which is often missed in the traditional classroom experience.  In this case, the classroom experience is centered around in-class lectures/discussions, team case studies, field trip experiences to various local international corporate partners. Within this paper the faculty, one field corporate partner, UPS, and students will share their experience in teaching undergraduate students’ international business and the impact that this has had for all parties; the students, the university and the corporate partner.  
    • Track: International Education
  • Thursday, June 11, 2020 - 2:00PM EST: "International Trade Trek & Bootcamp Programs: Moving from Theory to Practice" presented by Anna Helm. Alexis Gaul, and David Ruda, GW-CIBER, George Washington University
    • ​At some business schools, especially those not located near manufacturing or distribution hubs, international supply chain management and logistics are not extensively taught. At such schools, students learn about international trade from a macro perspective and are not aware of the mechanics of trade and of the extensive network of actors in the international trade ecosystem. The two programs featured in this presentation seek to address this gap by offering a co-curricular opportunity for students to expand and develop their practical skills in global business and trade by exploring international trade at the operational level, including how goods are imported and exported, how regulatory and legal issues shape trade, etc. The first program showcased ins a two-day immersive industry- and career-exploration initiative that took place in Norfolk, Virginia, in November of 2019. Site visits included various port terminals, freight forwarders, custom house brokers, and law firms. The second program featured is an intensive summer Bootcamp where students learn about NASBITE's four domain areas via virtual class sessions and participation in the Student Pathways program. The objective of the presentation is to share examples of international trade education programs that could be replicated by other universities throughout the country. 
    • Track: Trade Education

 

  • The following sessions will also be available - timing to be announced as schedules are confirmed:
    • "International Channel Partner Management: Tools for Success" presented by Faruk Khair, International Maverick (Track: Trade Education)
    • "The Science of Compliance - Maintaining Functional, Efficient, and Compliant Operations" presented by Michael Easton, Star USA (Track: Trade Skills)
    • "Incremental Global - Ways to Leverage Ecommerce for Export Strategy" presented by Leah Goold-Haws, California Community Colleges Chancellor's Office and Josh Halpern, California International Trade Office (Track: Trade Skills)
    • "Imports - Basics Exporters Should Know" presented by George Davis Cummings, Trade Advisor (Track: Trade Education)
    • "Exporter's Resource Database" presented by Bob Erwin, Export-U and John McIntyre, Georgia Tech CIBER (Track: Trade Resources)
    • "Inter-modal, Intra-modal and Multi-modal: A Brief Tour of the Beginnings, Current Practices and the Future of These Physical Supply Chain Enablers" presented by John Sagi, Anne Arundel Community College (Track: Trade Education)
    • "CGBP Exam Insights & Updates" presented by Elizabeth Smith, CGBP Governance Council (Track: International Education)
    • "Lowering Risk in Cross-Border Transactions through Payment Assurance" presented by Sam Hayes, Tango Trade (Track: Trade Education)

Event Type:Conference
Early registration ends on Apr 22, 2020.
Regular registration starts on Apr 23, 2020 and ends on Jun 05, 2020.
Late registration starts on Jun 06, 2020.
(GMT-05:00) Eastern Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 Virtual Conference Sessions Registration
Member Fee: $200.00$200.00$200.00
Non-Member Fee: $300.00$300.00$300.00