Target Audience:

This seminar is for attendees who are newer to the rental department or whose company has a relatively small rental fleet (under 50 units).  The focus of this seminar is for the attendees to understand the rapid evolution of the rental market, what are the drivers behind it and what it takes to compete successfully.

 

Content includes:

• Understanding the difference between rent-to-sell and rent-to-rent and why your dealership most likely needs both
• Identifying what customers have come to expect and how to find your position in the competitive rental market
• Gaining a deeper understanding of the operational processes involved in a rental transaction
• Recognizing the profitability impact of a well-designed, efficiently operated rental fleet and how it can boost profits for your dealership
• Understanding that all machines don’t yield the same amount of profit and it requires experience to develop a profitable blend of machines in your fleet

Who should attend:

• Rental Managers
• Director of Rental Services
• Rental Sales Managers
• Sales Managers
• Any dealer thinking about adding a rental fleet to their dealership

Program Agenda:

Day 1 - December 13th 2022
8:00 am – noon	Session 1: Rental – Market Segment or Delivery Channel Session 2: Rent to Sell (RTS) or Rent to Rent (RTR) – Know the Difference Session 3: Rental From a Customer’s Perspective
Noon	Lunch
1:00 pm - 5:00 pm	Session 4: Dealers Need Rental Session 5: Being Strategic about Rental Session 6: Dealer Challenges to Entering Rental
Day 2 - December 14th 2022
8:00 am – noon	Session 7: Rental Operations – Process is Key Session 8: Building a Rental Fleet Session 9: Fleet Mix is Critical to Being Profitable

PLEASE BRING A LAPTOP, if possible.
It will be necessary to do some exercises the instructor will challenge you with.

Optional Rental Manager Certification:

Seminar attendees interested in becoming a Certified Rental Manager can optionally complete 6 self-study prep courses through the AED Foundations Learning Management System prior to attending the Rental Management Seminar and then complete the Certification Test online after attending the seminar.

The 6 self-study prep courses include:

• Sales and Customer Service 101: Developing Your Customer Focus
• Financial Management 101: Introduction to Business Finance
• Financial Management 102: Ratio Analysis
• People Management 101: Owning the Vision
• People Management 102: Aligning Resources
• People Management 103: Championing Results

The attendees interested becoming a Certified Rental Manager can register for the required courses and certification test in the AED Foundation’s LMS at www.aedfoundation.org/self-study for $195 per course (normally $395 each) and will receive a complimentary certification test.  Contact for online course registration is Liz McCabe at lmccabe@aednet.org.

Training Location:

Kunz-Brundige Franklin County Extension Building
2548 Carmack Rd, Columbus, OH 43210

Hotels Available (YOUR choice – no rates are negotiated):

• TownePlace Suites by Marriott Columbus North – OSU
  1640 W Lane Ave, Columbus, OH 43221
  Phone: (614) 486-5433
• Homewood Suites by Hilton Columbus/OSU, OH
  1576 W Lane Ave, Columbus, OH 43221
  Phone: (614) 488-1500
• Fairfield Inn & Suites by Marriott Columbus OSU
  3031 Olentangy River Rd, Columbus, OH 43202
  Phone: (614) 267-1111
• Holiday Inn Express & Suites Columbus OSU-Medical Center
  3045 Olentangy River Rd, Columbus, OH 43202
  Phone: (614) 447-1212
• Staybridge Suites Columbus OSU-Medical Center
  3125 Olentangy River Rd, Columbus, OH 43202
  Phone: (614) 262-6900
• Residence Inn by Marriott Columbus OSU
  3100 Olentangy River Rd, Columbus, OH 43202
  Phone: (614) 447-9777
• Hampton Inn & Suites Columbus/University Area
  3160 Olentangy River Rd, Columbus, OH 43202
  Phone: (614) 268-8700

Transportation:

Attendees will be responsible for their own transportation to and from the seminar and between the hotel and the seminar, daily.

Meals:

Coffee, water, soda, and some light food items will be available in the morning and all day. Lunch is provided. Dinner is on your own. If you have any dietary considerations for lunch, please let your KTC field rep know (your CEBDM or RSM) and we will do our best to accommodate you.

Parking: