Currently, with COVID, the uncertainty in today’s world is driving people’s behavior more than anything. This wave of social disruption is changing rapidly and people are willing to do things outside of the norm that will make them feel safe. WSAE is excited to offer an engaging virtual presentation by Janet Sperstad, CMP, on the topic of neuroscience and how our brain reacts to experiences and relationships to optimize performance.
The presentation will be followed by a networking event in which attendees will be using the Remo platform, allowing for a cool opportunity with lively engagement and the next best thing to being in a live setting!
Harnessing the Social Brain to Influence Drivers of Decision Making for Virtual and Live Experiences.
Our brain selects and inhibits information based on our motivations and needs. In this session we will leverage results from recent neuroscience research on influence and persuasion as well as how the brain organizes information and impacts expectations and our relationships. We will explore a model that identifies 5 key motivational drivers for human behavior and decision making whether it is for the virtual world or live experiences we create. Join us to learn how to put these 5 drivers into action to improve virtual and live experiences.
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Monday October 26, 2020
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Schedule
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9:00 to 9:20 am
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Registration and Locate a Table in Virtual Platform
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9:20 to 9:30 am
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Welcome Remarks and Speaker Introduction
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9:30 to 10:30 am
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Presentation
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10:30 to 11:15 am
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Interactive Networking
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Cost: Member $49 Non-member $59
Presenter
Janet Sperstad, CMP
Janet’s professional history reflects her lifelong vocation: driving excellence in meeting and event management execution and education. Dedicating her career to defining the competencies and career pathways that articulate meeting planning as a design discipline requiring skills in the social sciences, executive leadership, and the cognitive sciences. She has written for a variety of industry publications, white papers, academic journal and is an internationally recognized meeting professional and speaker.
Day job: Faculty Director, Madison College Event Management Associate Degree, a U.S. Dept. of Labor Competency Model Champion.
Janet’s volunteer service includes high-profile leadership roles that are shaping how our industry defines itself, and how competencies impact education and standards development at every level. Current and most recent volunteer commitments include:
• Board Member, International Association of Exhibitions and Events
• Co-Chair, Events Industry Council, Career Landscape Task Force
• Member, US Department of Labor, Hospitality, Tourism and Event Industry Competency Model Task Force
She has received our industry’s most prestigious awards and recognition:
• Inducted into the Events Industry Council Hall of Leaders
• Named one of the top 25 Most Influential People in the Meetings Industry
• Top 30 CMP Influencers’
• Changemaker
• Industry Trendsetter
• MPI Chairman’s Award
• MPI International Planner of the Year
• IAEE Outstanding Achievement in Industry Leadership Award
• PCMA Professional Achievement Educator
• And it turns out her students think she’s pretty great too, recipient of Madison College Teacher of the Year
- Meeting link will be sent to you closer to the date of the event.
- The first 50 people to register will be entered into a drawing to receive a $50.00 gift card provided First Business Bank.
Event is hosted by Tom Graybill with Tri Marq Communications.
Please email membership@wsae.org if you have any questions.