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Week 20: Develop and Implement a Marketing Budget Related to the Global Activities of the Company
Week 19: Develop and Select Market Strategy to Maximize Sales and Profitability
Week 18: After Analysis of Market Research, Select Products and Markets to be Targeted
Week 17: Develop and Implement the Global Marketing Plan: Conduct Market Research in Order to Determine the Best Potential Market
Week 16: Evaluate the Internal and External Environment to Identify Potential Marketing Threats and Opportunities (Part 4)