IAFE – CyberSeminar

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ARK CyberSeminars

ARK (Activist Response Kit) Social Media Success for your Fair Series

Join us for a four part ARK Social Media Success for your Fair Series.

If you cannot attend all four, by registering, you will have access to the recorded versions.

Four interactive CyberSeminars that focus on Growing your Social Community:

Growing Your Social Community I – June 27 at 6:00 pm (CDT)
Invest in your time wisely on social media! Michel Payn will help you understand how to create a strategic hub and identify your purpose and then serve as a resource to continue that growth. The CyberSeminar will include an overview of the social channels and answers to questions you submit.

Growing Your Social Community II – July 13 at 6:00 pm (CDT)
Find the power of images, water cooler conversations, and tweets. Michele Payn will provide case studies as she reviews Instagram options, discusses ways to leverage Facebook, and helps you tap into the power of Twitter. You will have the opportunity to ask questions in advance to guide the direction of the webinar.

Growing Your Social Community III – August 3 at 6:00 pm (CDT)
Did you know you have power in your smartphone to bring people to your fair? Michele Payne will show you how video is driving the social conversation today and why it’s essential you tap into it as a part of growing support of for your event. She’ll review other channels as requested (in advance), give you scheduling tools to minimize staff/volunteer time commitments, and answer questions about finding the right strategy for your social hub.

Creating Advanced Advocacy Through Partnerships – August 17 at 2:00 pm & 6:00 pm (CDT)
Ready to take your advocacy to another level? Put the 6-step plan into action with partners in the community. Michele Payn will provide examples (from you!) about growing community support through non-traditional partnerships. You will learn how and where to communicate with potential partners, as well as the power of building your story.


Michele Payn

Michele Payn, CSP, connects the people and science of food and farming as principal of Cause Matters Corp. She is known for being a community catalyst, a passionate advocate for the global agrifood system - and antagonizing people into action.

Michele has worked with farmers in more than 25 countries, raised over $5 million in sponsorships for the National FFA Foundation and founded the weekly online Twitter conversations, AgChat and Food Chat. Michele's degrees are in Agricultural Communications and Animal Science from Michigan State University. She has earned the Certified Speaking Professional designation, awarded to less than 10% of professional speakers globally. Michele has led a $1.5 million county fair capital campaign, served as a 4-H leader for nearly 20 years and been involved in fairs her entire life.

She resides with her daughter on a small farm in central Indiana, where they enjoy Registered Holsteins, MSU Spartans and arguing about science while cooking. Michele connects conversations between the food and farm communities at http://causematters.com and socially through @mpaynspeaker. She is the author of two books, No More Food Fights! and Food Truths from Farm to Table, a #1 new release on Amazon.