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November 7 CyberSeminar

Business Planning (IFM #101)

We are a business! This course will define the purpose and value of a business plan; identify major components and outline strategies to a successful business plan.

Business Planning is a for-credit course of the Institute of Fair Management (required for all IFM enrollees but open to all IAFE members) but the topics covered will be beneficial to anyone working in the industry.

Penny C. McBride is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years.

From 1988-1997, Penny served as the Director of the Fredericksburg Convention and Visitor Bureau. She continues to work as a consultant, speaker, trainer and writer. Her speaking clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, Dubai Events and Promotions Establishment, Hawaii Tourism Authority, Illinois Special Events Network, and Festivals & Events Ontario.

She writes a weekly newspaper column, which can be found along with other writings on her blog – pennymcbride.com. She is active as a community volunteer with a passion for events, church activities and the local hospital, where she serves as a board trustee. In 2009, she became the voice of the Gillespie County Fair parade, a post held by her father, a retired county fair board member, for 30 years.