IAFE – CyberSeminar

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June 20 CyberSeminars

Building An Advocacy Plan (Two Sessions)

Proactively put a simple plan in place to grow support for your fair or special event. Michele Payn will show you the six-step plan she used in developing community support for the National FFA Convention and her county Fair’s capital campaign. You will learn the value of segmenting specific target audiences, how to identify their hot buttons, and brainstorm ways to connect with those hot buttons to grow.


Michele Payn

Michele Payn, CSP, connects the people and science of food and farming as principal of Cause Matters Corp. She is known for being a community catalyst, a passionate advocate for the global agrifood system - and antagonizing people into action.

Michele has worked with farmers in more than 25 countries, raised over $5 million in sponsorships for the National FFA Foundation and founded the weekly online Twitter conversations, AgChat and Food Chat. Michele's degrees are in Agricultural Communications and Animal Science from Michigan State University. She has earned the Certified Speaking Professional designation, awarded to less than 10% of professional speakers globally. Michele has led a $1.5 million county fair capital campaign, served as a 4-H leader for nearly 20 years and been involved in fairs her entire life.

She resides with her daughter on a small farm in central Indiana, where they enjoy Registered Holsteins, MSU Spartans and arguing about science while cooking. Michele connects conversations between the food and farm communities at http://causematters.com and socially through @mpaynspeaker. She is the author of two books, No More Food Fights! and Food Truths from Farm to Table, a #1 new release on Amazon.